Duh: Rural towns usually have terrible Internet. Who would want to live with that every day‽

In my experience this isn't always the case. A small town I lived in once had gigabit for $80/month whereas the city I lived in before that had 250mbps internet for something absurd like $270/month and it even had a bandwidth cap.

Right now I live in the middle of nowhere and the fastest thing available is 100mbps but it's only $50/month. I probably have a better internet situation than most people at least in terms of what I'm getting for the price.

I think some small internet companies just didn't get the memo on enshitification.