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McDonald's executives admit diners think prices are too high, say they're working to create value (www.cnbc.com)
submitted 3 months ago by MicroWave@lemmy.world to c/economics@lemmy.world
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  • McDonald’s executives acknowledged during an earnings call Monday that diners consider the company’s prices too high, and said they are taking a “forensic approach” to evaluating prices.
  • Amid a broader consumer pullback and increasing prices, fast-food chains have had a difficult time drawing in lower-income diners.
  • The company’s recent $5 value meal offering was initially successful in bringing lower-income diners back to stores but has yet to translate into higher sales, company executives said.
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[-] HeyJoe@lemmy.world 9 points 3 months ago

I tried the "value" meal they introduced recently. There was also a coupon for buy one 6 piece get one for .29 cents so it was enough food to share with others. I could've sworn the burger and chicken sandwich meals were supposed to be $5 but the burger one was $6. I get it and I was stupid and didn't check it, sure enough they forgot the sandwich... so glad they offered such great value.

this post was submitted on 29 Jul 2024
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