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McDonald's executives admit diners think prices are too high, say they're working to create value (www.cnbc.com)
submitted 1 month ago by MicroWave@lemmy.world to c/economics@lemmy.world
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  • McDonald’s executives acknowledged during an earnings call Monday that diners consider the company’s prices too high, and said they are taking a “forensic approach” to evaluating prices.
  • Amid a broader consumer pullback and increasing prices, fast-food chains have had a difficult time drawing in lower-income diners.
  • The company’s recent $5 value meal offering was initially successful in bringing lower-income diners back to stores but has yet to translate into higher sales, company executives said.
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[-] LouNeko@lemmy.world 7 points 1 month ago

How can we create value for our customers?

Well customers like good service, customers also like being served by happy people. Let's require all our workers to smile all the time and act happy.

Perfect. We can also increase the prices since the service is going to be so satisfactory.

Perfect.

this post was submitted on 29 Jul 2024
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