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McDonald's executives admit diners think prices are too high, say they're working to create value (www.cnbc.com)
submitted 3 months ago by MicroWave@lemmy.world to c/economics@lemmy.world
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  • McDonald’s executives acknowledged during an earnings call Monday that diners consider the company’s prices too high, and said they are taking a “forensic approach” to evaluating prices.
  • Amid a broader consumer pullback and increasing prices, fast-food chains have had a difficult time drawing in lower-income diners.
  • The company’s recent $5 value meal offering was initially successful in bringing lower-income diners back to stores but has yet to translate into higher sales, company executives said.
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this post was submitted on 29 Jul 2024
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