The common thread I've seen online is this:

• Google's search algorithm sucks. I always append reddit.com to get good forum results
• Reddit's search algorithm sucks.

These two tools are quickly becoming coupled for Google-Fu expert users. The historical forum history that goes back 3-5 years on Reddit is their goldmine. You can't just make a new subreddit overnight when a sub gets paywalled. All of that historical data will be lost and paywalled.

I think a paywall could be an effective money maker for Reddit because they've basically become their own Google - in that each subreddit acts like a unique website with real, human, responses. The only problem is that reddit has a god awful search algorithm that they refuse to improve. So people use Google to essentially search reddit. The "whales" so-to-speak are the only people they need to capture. People like myself (frugal people) aren't in their peripherals. But the people that think "I'll pay each month for NYT" or "it's just a few dollars for the WSJ" are going to use the same logic for Reddit: "it's a small amount of money to have access to high quality forums on X, Y, and Z".

In addition, this might bolster Reddit's content even further. Since paywalled subs will automatically reduce the amount of AI content spammed on them, they will inherently increase the legitimacy of each forum.

Lastly, this will give them a path towards monetization for moderators which doesn't require them skimming off of their own pay checks to achieve it.

Do I like this? No. Is this fair? Also no. People contributed to Reddit under the impression that their data would be available and accessible to anyone with an Internet connection. That implicit guarantee is being violated. It's an afront to the hard working individuals that have developed these communities brick by brick.

But does this "solution" make a lot of business sense? Possibly. As long as they survive the changeover in the short term, I think they'll thrive from this choice for the reasons I stated above.

Again, it's going to give them a pathway for:

• Monetization
• Reduce AI spam (a big fear of all forums)
• They could make even more money off the back of this

I'm pretty much over Reddit anyways. Lemmy has been my backup social media for a while now. The Internet is still free - for now. I just hope we can all find better search engines and forums in the future. Google has been degrading. Reddit has been locking things down. We obviously need to pivot to other platforms. Or maybe just go back to the old days where you find niche forums hosted by some dude in his basement. Nothing wrong with that.