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YouTube is Losing The War Against Adblockers
(www.howtogeek.com)
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this post was submitted on 20 Aug 2024
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On the one hand I understand they aren't serving billions of hours of video for their own health. Not sure how one can justify the expenditure as a "loss leader". But at the same time, the ad experience is horrendous.
In the last month I have consumed YT on desktop browser, mobile, and regular TV. Guess which is by far the worst experience?
On desktop, you can use an alternate browser or do a reg edit to re-enable manifest v2 plugins (for now) in Chrome, and continue blocking (for now). On mobile you can use alternate apps and frontends.
TV viewing of YT is the worst experience, as there are no native alternative apps and DNS ad blocking doesn't block YT ads. The native YouTube app (on Samsung and LG TVs at least) is horrendous. You get midroll ads sometimes mid-sentence as the content presenter is speaking. Sometimes you get pre-roll ads, disruptive mid roll ads, and then wash it down with a POST-roll ad at the end of the video. Depending on how the content is structured it is disorienting as to whether the video has ended or not.
Say for example its a 30 minute video. I would rather they show 5-7 minutes of predictable ads at the beginning of content, so I can at least have the same experience as broadcast TV, and make an informed decision to get up and use the restroom and feed the pets while the ads roll. Then once the content starts, don't randomly interrupt it.
Imagine the YT model applied to broadcast television. The quarterback drops back to throw a deep pass towards the endzone, and suddenly you find yourself watching an undskippable ad for diarrhea medication, while the football is in the air.
And we wonder why people have ADD.
I watch long videos on my TV (45 min - 1 hr) and YouTube has the audacity to shove minute+ long ad reels in my face every 15 minuets, claiming “fewer ads for this long video.” Bullshit. I have learned however that if you go to give feedback on the ad and flag it as inappropriate, it skips all the ads in that reel and sends you right back to the video! I can get past unskippable ads in a few seconds this way.
Fundamentally what YouTube is doing is an unprofitable model. Google bought them when they were in their "we can solve internet unprofitability with scale and more efficient data centres!" phase, but that has never really gone as planned for YouTube.
For a while I was very hopeful that YouTube Premium would solve that, but as they started removing features and making it an overall worse experience it became no longer worth the money. I don't have an answer to this. If I did I could probably make a lot of money on that answer. What I do know, however, is that Google's answer isn't the right one.