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This is going to happen for a while. Execs who actually have no clue have now been sold on the idea that AI lets them keep making money without paying labor.
It will fail eventually when the execs eventually take the time to learn what AI is capable of and what it isn't capable of.
Who am I kidding? It'll continue indefinitely because there are few consequences for clueless executives.
What will probably happen is that people catch on that the content all reads alike and wonder why they shouldn’t just ask ChatGPT directly. Traffic to these sites die down, they panic, and start hiring writers.