If there is a commercial failure of an IP, there is a good chance that its failure will be seen as the IP generally failing or falling out of poluarity instead of the failure to best utilize the IP that likely occurred.

For example, when EA released Tiberian Twilight and it was absolutely awful and didn't sell, they said that people just didn't want RTS games anymore and shelved the entire C&C franchise. That was fourteen years ago and we haven't had a new C&C since then that wasn't mobile shovelware.