Altman is certainly aware of what it takes to be a Jobs-like marketing personality (and probably holds Hubbard-like totalism as a not-so-secret ambition), he's just not, uh, very good at it. He's put the most effort into the strictly lower-case, faux-casual persona on Twitter to seem "approachable" in a social media context, and that doesn't help him at all when trying to actually appear serious.

I also don't doubt that he's beginning to succumb to the yes-man filter bubble that traps so many public personalities. That's surely made worse by the likelihood that any underlings he might have reviewing this crap are drinking the AI koolaid and "punching everything up!" with a few rounds of ChatGPT.