$100-1000 watches are not being flashy with their money. Almost everyone I see with a watch has a watch in that range. Flashy watches are usually 2K absolute minimum. Apple watches are like 300-700 and they're everywhere.

I had a friend who was REALLY into watches. He had a 7K watch he loved to show off, and he would research watches literally every day and knew tons about them. Walking around with him was wild because we would walk by some random dude in a tshirt and he would suddenly lean over and whisper "he's wearing a Goobly-Gluk Goober FX367, that's a 25K watch!"

Really expensive watches often don't look it. Look up a Patek Phillipe Nautilus. 1.5M. Looks (to me) like a casio or something.

I don't care about watches at all.