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The Instant Pot Failed Because It Was a Good Product
(www.theatlantic.com)
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this post was submitted on 04 Oct 2024
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This is an older story. The narrative that it failed because it was too good is false. It was a private equity leveraged buyout that doomed it. The company got saddled with like 8x debt with a lot of that money going to dividends for the PE firm.
The product and the brand were strong enough that they've been sold to a different firm in the bankruptcy. If they are competently managed they should be fine.
The lede is buried at the end.