As for what ByteDance plans to do with a new LLM, a person familiar with the company’s ambitions said one goal has to do with the search function for TikTok.

Last week, TikTok released an update to its current search function focused on [keywords for ads], basically allowing advertisers to search in real time for words that are trending on TikTok. It allows marketers to build an ad with relevant keywords that would ostensibly help the ad show up on the screens of more users.

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“Given the audience and the amount of use, TikTok with a search environment that is a completely biddable space with keywords and topics, that would be very interesting to a lot of people spending a ton of money with Google right now,” the person said.

A dark vision just flashed in my mind. And I am certain this is what will happen. AI-generated ads done in real time based on the latest “trending” thing. Presented to users basically as soon as the topic has the slightest amount of “trend”.

Just emitting untold amounts of CO2 to show you generated ads in near real time.