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Is Lemmy your "main social media app"? If not, which one is it?
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I think Facebook had an advantage in originally being targeted at college kids (I think you even needed a school ID to make an account originally) before becoming open to everyone. This meant that the userbase was a little older than that of most social media at the time and it worked as a way to stay in touch with people after you graduated. Then, when they opened it up, it became a way to stay in touch with family as well, which got the parents onboard with something that they had just considered a fad before, like MySpace.