Mastodon should revamp the project's website homepage and promote a mobile apps with the closest Twitter-like feel or maybe a page for it without giving too many options (so people trying to promote it would share the link and people who aren't familiar with federation not think its weird "non-official" websites promoting multiple apps), these people just want convenience and most are mobile users. I wish most would go to Mastodon but there are so many barries going from something quick and convenient like Twitter to something like a Fediverse social media, I think Pixelfed catches this issue better of looking closer to what people are used to (in their case, an alternative to Instagram) than Mastodon (alternative to Twitter)