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(Old news - 2022) Japanese government ran a campaign attempting to promote alcohol consumption amongst young people in attempt to increase alcohol tax revenue (www.theguardian.com)
submitted 3 days ago by user224 to c/aboringdystopia@lemmy.world
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The Sake Viva! campaign, which is being run by the National Tax Agency (NTA), asks 20- to 39-year-olds to come up with proposals to help revitalise the popularity of alcoholic drinks, which have fallen out of favour because of lifestyle changes during the coronavirus pandemic and among young people.

Taxes on alcohol accounted for 1.7% of Japan’s tax revenue in 2020, down from 3% in 2011 and 5% in 1980.

There was a particularly steep decline in beer consumption, with sales volume down 20% to less than 1.8bn litres.

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[-] Vince@lemmy.world 8 points 3 days ago

Would probably also help with their population problems

this post was submitted on 24 Nov 2024
155 points (100.0% liked)

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