Those 100 companies have made it so it's incredibly difficult not to buy from them.

Groceries? There's like 10 companies that own all of the food supply. Good luck figuring out which one's have child labor, and a horrendous environmental impact. They've very purposely masked that image.

Oh wow, everything is recyclable! No, those companies just slapped that logo on all of their products so we can ignorantly wish-cycle their garbage. Most of it ends up in the landfill.

Don't want a car? Our cities are very deliberately designed to require cars. There is a very strong private agenda against good public transportation.

Then there's the pollution. These companies pollute so much more than we know. Whether that's dumping forever chemicals into our water, or taking private jets everywhere. It's not like the label on your T-shirt tells you that.

Finally find a good company? They'll buy it up, lobby against it, or coerce them out of business. Just look how many companies Luxottica has destroyed.

There's layer after layer of obfuscation to hide what these companies are doing. It's not just a matter of picking Product A over Product B. We rarely have much choice, or the information to make better choices.