Um, yes.

Democratic media strategies haven't changed since the 90s, and that's a problem. Also, Trump did the independent media circuit and Kamala just didn't. In the few sit down interviews Kamala did, her top priority was message discipline, not connecting with voters. Every answer sounded like a stump speech. For all of Trump's lack of humanity, he came off as far more relatable than Kamala.

The entire campaign model used by the Democrats needs to be shredded. The consultants that have failed over and over and over need to be gone. Democrats need to deliver better for the working class, and they have to get much better at bragging about it. They can't continue to dull their message so as not to offend wealthy donors.

Voters need a narrative, and narratives need an enemy. Republicans have no problem finding an enemy, they just pick a disadvantaged group and go at it. Democrats must take on the corporate and wealthy interests that are legitimately keeping workers down, and they must do it loudly. That's the only narrative available to them. The strategy of beating up the targets the Republicans chose, but not as much, is a total loser.