It's a complicated issue. In an extremely financialised economy like in western societies, a non insignificant portion of labour was detoured from productive useful work into entertainment and services. This labour is becoming more and more replaceable by NNs which threatens the jobs of bloggers, influencers, artists and the like. Personally, I think the negative sentiment is a mix of these people having privileged access to spread their message and the incompetence of governments legislating so that all these economic sectors don't eschew workers resulting in massive unemployment and a further degradation of standards of living for a big slice of society.

Taking all that into consideration, I can't help but feel a slight schadenfreude due to these sectors of society having hijacked the blue collar class struggle and shifting the left towards movements that are predominantly defending bourgeois causes and leaving the working class behind. I happily see more and more artists talking of unionisation and labour movements. Perhaps we can go back to mainstreaming relevant left wing talking points like minimum wages, labour unions, workers rights, et al. Group issues, rather than bourgeois issues that focus mostly on individuals.