He does it routinely, Rush Limbaugh did it routinely (maybe where HitlerPig got it), and it's effective. They do it because they think it bothers their enemies, which means it would REALLY bother them if it were returned.

These rich, entitled, sociopathic assholes think that their money buys them respect and insulation from the ugliness of the world, most of which originates with them. Anything that tarnishes their lives and makes them feel like normal people, might make them start feeling some empathy.

I don't really believe that will happen, but I can still take pleasure in irritating them, denying them the insulation they think they're entitled to because of their money. They deserve to be as unhappy as the people they exploit.