this post was submitted on 14 May 2025
380 points (99.0% liked)

Privacy

38570 readers
233 users here now

A place to discuss privacy and freedom in the digital world.

Privacy has become a very important issue in modern society, with companies and governments constantly abusing their power, more and more people are waking up to the importance of digital privacy.

In this community everyone is welcome to post links and discuss topics related to privacy.

Some Rules

Related communities

much thanks to @gary_host_laptop for the logo design :)

founded 5 years ago
MODERATORS
 

Great news for online privacy!

you are viewing a single comment's thread
view the rest of the comments
[โ€“] af0da3rt@lemmy.world 21 points 3 weeks ago (2 children)

This ruling does nearly nothing for privacy. All it does is confirm that the data captured by the framework (TCF) behind cookie banners (still legal) is personal data and thus subject to GDPR.

[โ€“] MonkderVierte@lemmy.ml 7 points 3 weeks ago* (last edited 3 weeks ago)

For seven years, the tracking industry has used the TCF as a legal cover for Real-Time Bidding (RTB), the vast advertising auction system that operates behind the scenes on websites and apps. RTB tracks what Internet users look at and where they go in the real world. It then continuously broadcasts this data to a host of companies, enabling them to keep dossiers on every Internet user.[2] Because there is no security in the RTB system it is impossible to know what then happens to the data. As a result, it is also impossible to provide the necessary information that must accompany a consent request.[3]

In short, RTB makes it impossible for the user to know where his data goes, which is a requirement for consent.

[โ€“] Paddy66@lemmy.ml 6 points 3 weeks ago

Oh.... I thought it meant that those cookie banners were 'false consent' and therefore render the data collected to be illegal?

Please provide more info - I would like to learn more about this subject!