Seriously. They're changing the fuckin' name again
this post was submitted on 15 May 2025
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You are ๐ฏ correct, and impressive you know the details!
The funniest part about it all to me is that AT&T bought Warner / HBO in 2014 - 2017 for 80+ billion at the height of Game of Thrones popularity (after winning an antitrust lawsuit against the merger).
Then season 8 happened, and in 2018 AT&T immediately sold Warner / HBO to Discovery where they merged into the David Zadislav Hollywood cluster fuck they've become.
The branding then unbranding of HBO to MAX was after the Warner Discorvery merger. They just have no idea what to do with their IP as they have no experience making or working in the creative industry.