Technology

I know this is about hating on AI, but this seems like a typical company relying on SEO tricks to drive traffic to their site so they can display ads hates when the SEO algorithm changes.

Good news: I'm already starting to see SEO experts giving advice on how to get cited by AI to drive traffic to your site, and for the first time the advice I'm seeing has more to do with providing quality content that answers the kinds of questions people tend to ask about your business domain.

I recognize the problems AI is bringing to search on both ends. AI generated content is making the already bad signal-to-noise ratio on the internet much worse. And now AI is going to grab the knowledge content of your website, summarize it to users perhaps wrongly with at most a reference link, and the person who invested the time and effort to create the content is cut out. That's a big problem.

But I think this begs the question of whether search was any good before. It wasn't. It isn't. And to a large degree, all of the SEO bullshit is the reason why, although also the fact that every single site has to make money on ads to justify it's existence is also ruining fucking everything. Journalism is all click-bait. Reviews are all advertising and referral links.

This is a nuanced issue, but it really doesn't matter whether AI wins or loses because the internet is going to continue to get worse. I miss the days of low-bandwidth forcing efficient website design. No bloated 500kb Javascript frameworks. No ad-sense tracking you everywhere you go. I'll grant you that the internet is prettier now, but that's really not going to matter if everything winds up presented by AI anyway.

I'm really hopeful that federation continues to grow and bandwidth and storage costs can allow a simple hobbyist to maintain a site/node for minimal cost while contributing to the greater ecosystem. Smaller communities where reputation actually matters instead of being gamified into upvotes and downvotes as some sort of facsimile of trustworthiness or quality. I think with a more personal internet, AI becomes less of a threat anyway.