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So the artist gets a cut of every stream? Isn't that just Spotify's model, which is infamously kinda shit for the actual artists?
The artist can run their own website in this model. As long as it's easy for me to send money in whatever way I please, using my own program.
Spotify's model is basically how can we screw everyone, and keep the maximum for ourselves. Bandcamp is probably a better example, where artists actually get the bulk of the sales.