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Minecraft
Welcome to the Minecraft community on Lemmy and Kbin!
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Related communities:
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PC Gaming: !pcgaming@lemmy.world
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Minecraft modding: !moddedminecraft@sopuli.xyz
You should check out Xisuma's YT, he did a great 3-part series on how he runs Hermitcraft (popular Minecraft SMP)
In this he mentioned for example letting the community come up with minigames and events, that they can enjoy with the rest of the community. It's also definitely important to talk with the members about what could be done better.
I do recommend modding though, it helpes a lot with Minecraft's lack of content.
I don't think there's a lack of content, but there's no goal but building ( which can get boring because then after these two weeks no one is playing anymore ) after acquiring armor or building a base. Defeating the Ender Dragon is not worth mentioning because it's just to easy.
I'm gonna be honest, if the players are getting bored so quickly it's mostly their fault. It means that they aren't ready and/or capable of going outside their comfort zone to construct i.e. a megabase or giant farms etc., maybe because of the fear of getting grieved. If these problems happen frequently, than the players are probably just not the right persons.
But I can relate to your problem, and know how hard it is to get the right people to the right place
It's their fault.