Are we talking about both big and small vendors here? I find it difficult to treat them the same. If we are only talking about the big ones then I wanna say that I agree but to a limited degree. Because their overall profits are still looked at, even if not much is done about it.

And especially now that we have a food crisis, an extra 1% or 2% (relative to revenue) could make them look really bad when their profits are already very high. Granted, my mind wandered off here and went into supermarkets. Personally don't care too much about clothing, etc. prices as that industry is another whole can of worms.