But it's not cents on the dollar, that's the problem, it's just cents, and then more cents, and more cents again, regardless of if you're selling more. The issue here is that every install costs the developer money. It's not just a cut being taken from the sales, it's money coming directly out from the developer's pocket, in addition to the cut being taken from the sales. And there's no limit on how many times people could reinstall games, meaning that these charges could just keep going well after a purchase has been made.