Looks like it's a common question, and is still under debate!

https://en.m.wikipedia.org/wiki/Lunar_mare

The reason that the mare basalts are predominantly located on the near-side hemisphere of the Moon is still being debated by the scientific community. Based on data obtained from the Lunar Prospector mission, it appears that a large proportion of the Moon's inventory of heat producing elements (in the form of KREEP) is located within the regions of Oceanus Procellarum and the Imbrium basin, a unique geochemical province now referred to as the Procellarum KREEP Terrane.[10][11][12] While the enhancement in heat production within the Procellarum KREEP Terrane is most certainly related to the longevity and intensity of volcanism found there, the mechanism by which KREEP became concentrated within this region is not agreed upon.[13]

It is commonly suggested that there is some form of link between the synchronous rotation of the Moon about the Earth, and the mare basalts. However, gravitational torques that result in tidal despinning only arise from the moments of inertia of the body (these are directly relatable to the spherical harmonic degree-2 terms of the gravity field), and the mare basalts hardly contribute to this (see also tidal locking). (Hemispheric structures correspond to spherical harmonic degree 1, and do not contribute to the moments of inertia.) Furthermore, tidal despinning is predicted to have occurred quickly (in the order of thousands of years), whereas the majority of mare basalts erupted about one billion years later.