Honestly, I'm not sure how much nutrition labels can even do for this problem. I suspect very few people pay much attention to the labels. Perhaps the size of the label is part of the issue? It's a great amount of information and I don't want it removed or anything, but I think what the average consumer needs is a single, prominently featured rating. Say, a letter grade. Apples might be A+, whereas a sugary (but fortified) cereal would get a D grade.