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Amazon reportedly used a secret algorithm to jack up prices
(www.theverge.com)
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I guess? I always just assume that's what's going on all the time. But there's also people that are going to be massively hyperbolic like yourself too, which I also assume is going on all the time. Everyone is just trying to get money.
Also I wouldn't call this software sophisticated at all, its pretty rudimentary. It's just comparing numbers and adjusting them by an offset. They also stopped using it, I assume because it wasn't sophisticated enough to account for the myriad of market forces at play.