Because they're things that make the general populace feel like they're helping reduce pollution while in reality it's doing nothing in comparison to corporations.

The same way that plastic recycling and carbon footprints were just tricks. We can't recycle the majority of plastics and our individual carbon footprints are miniscule on the grand scale of the world.

Many of us work our asses off and spend more to help the world, but it does nothing. Corps buy governments, governments allow corps to continue. Money rules the world and money will destroy it.