Protesting has evolved. Protests of the past, of standing on a street corner with a sign, have repeatedly proved to be a waste of time. We have learned that you must protest with your wallet and by teaching the ignorant. No one responds positively or changes their mind on something because a rando on the street yells something at them and waves a sign in their face. Making a significant impact in the cultural zeitgeist requires a different approach. Like it or not, memes like the one in this post resonate with the younger generations. This is far more effective.