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submitted 1 year ago by L4s@lemmy.world to c/technology@lemmy.world

‘Pause Ads’ Creep Onto Hulu, Peacock and Max as Streamers Seek New Revenue::Big streaming services like Hulu, Max and Peacock are relying more heavily on 'pause ads' that show up when a user halts a binge session

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[-] Kusimulkku@lemm.ee 19 points 1 year ago

Pause ads seem much less annoying than regular ads so sure, do that, don't care when the show is paused

[-] Xyz@infosec.pub 66 points 1 year ago

I was subscribed to paramount+ for Star Trek, and occasionally I'd pause to catch Easter eggs or read something on the screen, get a better look at a ship, etc - but all I could see was a shirtless man selling me old spice. It was actually really frustrating.

[-] stepanzak@iusearchlinux.fyi 10 points 1 year ago* (last edited 1 year ago)

They could have definitely implemented it better. What comes to my mind is showing the ad only when the shiw is stopped and mouse was inactive for 5 seconds. This way, you could just jiggle your mouse a little when trying to catch those easter eggs. Not ideal, but much better than regular ads IMO.

That's a reasonable compromise, but it's actually in direct conflict with the ad-sales team's goals because they want to verify to advertisers that you are actually watching. Which means it's unlikely to happen.

[-] LaggyKar@programming.dev 10 points 1 year ago

There is no mouse unless you're watching on a PC

[-] Darkhoof@lemmy.world 29 points 1 year ago

They seem less annoying now. Just wait until you have pause ads coupled with regular ads!

this post was submitted on 24 Oct 2023
207 points (97.7% liked)

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