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this post was submitted on 24 Oct 2023
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It's not that easy on the hardware side. Keep in mind that the way both Google and Microsoft previously entered this market was by buying an established manufacturer (Motorola and Nokia, respectively). But Microsoft squandered Nokia's manufacturing assets and would need to either start from scratch or acquire somebody else. But there aren't many manufacturers left that are decent, non-Chinese, and willing to sell.
There's also the option to pair with a manufacturer and ask them to put Microsoft's OS on their phones, but Google would most likely lean on anybody attempting that and threaten to revoke their access to Android trademark and Google Services. Samsung is the only manufacturer in a position to tell them to suck it but they're locked into a complex struggle with Google and it's anybody's guess if taking Microsoft on board would help or hinder their position.
The appeal of the "we could have been a contender" fantasy for Microsoft is the idea that they'd be printing money by collecting the 30% tax on apps and in-app purchases. If they were 100% dependent on Samsung, they'd be printing at least 50% less money