Right, and it can be fun to do in a social setting, hence pubs. Also, there is a huge world of mixed drinks, ranging from "I can't tell this is alcohol" to "that is a unique flavor otherwise unobtainable." Ginger beer and vodka, Fanta and Sazerac rye, appletinis, rum and coke, Rusty nails, margaritas, etc. A person might not choose to drink for one reason or another but there are a million ways to make it taste good to you.