I doubt it is related to migration. It is too soon to have any data on that affect and by numbers it is not much of affect either. The only cost factor of migration that can be done before next quarter release would be increased costs in future dur to moderation, but even that would be very subjective. This is probably due to increased interest rate scenario as feds have said they will bring inflation to 2% so there will be more increase. Hence lowering of cost and spend by companies on advertising and marketing.