Beyond that, sites impersonating real business FQDN's are becoming increasingly common in top search results.

These include sites including illicit clone sites through to malware-laden shit holes trying to trick users into downloading some virus intereste infested imposter.

Often enough, they're registered via GoDaddy and use CloudFlare to obfuscate their true origin.

Many of them prey on typo-swatting, not necessarily in the domain name but rather on SEO-indexed terms that will get them into the top results, for example microsoft.com might still be the top result for people searching up that particular company, but "micro soft" or "Microsift" among many others may lead to malicious sites in the top results.

I've identified a ton of these and frankly, neither GoDaddy, CloudFlare, or Google seem to give two fucks as the process for getting them scrubbed is laborious, slow, and often ineffective.