101
submitted 1 year ago by L4s@lemmy.world to c/technology@lemmy.world

Here’s what Apple really means when it says “shot on iPhone”::Behind-the-scenes video of Apple’s recent “Scary Fast” event reveals how it was filmed using an iPhone 15 Pro Max — alongside professional recording equipment and studio lighting.

you are viewing a single comment's thread
view the rest of the comments
[-] darkstar@lemmy.dbzer0.com 1 points 1 year ago

If you're upset that the average consumer won't be able to shoot something of that quality with their iPhone, you've got to fix your expectations. The average consumer won't even have the editing skills to pull that off, let alone any of the other myriad of tools required to turn recorded footage into a high quality production. As long as they only used iPhones, I don't think it's misleading at all to say it's shot on an iPhone.

A master at their craft doesn't need the best equipment to do their job well. Similarly, the average person won't magically be able to produce outstanding results just because you give them an expensive camera. If anything, the fact that the event was shot on an iPhone is Apple taking aim at content creators and marketing the iPhone to them as an alternative to expensive camera equipment.

[-] sir_reginald@lemmy.world 0 points 1 year ago

no. I just think they should put "shot on an iPhone + 100000$ worth of professional equipment". Otherwise, it's misleading.

this post was submitted on 31 Oct 2023
101 points (86.3% liked)

Technology

59674 readers
3159 users here now

This is a most excellent place for technology news and articles.


Our Rules


  1. Follow the lemmy.world rules.
  2. Only tech related content.
  3. Be excellent to each another!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, to ask if your bot can be added please contact us.
  9. Check for duplicates before posting, duplicates may be removed

Approved Bots


founded 1 year ago
MODERATORS