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Maybe (HBO) Max Just Isn’t Worth It
(www.wired.com)
This is a most excellent place for technology news and articles.
they tried to, netflix chose not to take the deals. Netflix chose to invest their money in netflix content production instead of relying on third parties.
I know you want to frame this as netflix could be a provider and everything else just produce content for it - you need to understand that netflix chose not to invest in paying for third party content, favouring it's own shows. that was a netflix choice.
the prices that netflix used to pay for things like the office and parks and rec were not "can actually fund development" levels, it was "make some extra money after the costs were already paid by cable" levels