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WhatsApp seems set on introducing ads, but they won't appear in your inbox
(www.androidpolice.com)
This is a most excellent place for technology news and articles.
Legitimate question: would Signal or Matrix be the most desirable place to end up in a hypothetical post-WhatsApp Hegemony world? Or XMPP for that matter?
I've honestly never got my head around the difference in terms of the pros and cons of each.
I actually haven't heard of Matrix, it sounds like your knowledge on this topic surpasses my own!! I'm gonna research the things you mentioned though because I'm interested!