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How do games like Sea of Thieves stay afloat?
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Every big update also comes with a round of advertisement from gaming sites. I didn't buy it when it came out but after a few good updates I did.
Some friends also bought it after reading about something cool being added.
As long as there's new people buying the game after every update, they'll keep making money and working on it.
No Man's Sky redemption ark is complete by now. Great game. Kudos to the developers.