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Black Friday not the cheapest time to shop, says consumer group
(www.theguardian.com)
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this post was submitted on 21 Nov 2023
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This is the best summary I could come up with:
Just one in 50 Black Friday deals are at their cheapest price on the day of the sales extravaganza, according to analysis of last year’s event by a leading consumer group.
analysed 208 deals last year at eight major home and tech retailers including Amazon, Argos, and Currys.
Retail said that customers should not feel “pressured to splash out on Black Friday as it’s rarely the cheapest time to shop”.
also looked at an extended sales period covering 18 November until 2 December, in order to catch Cyber Monday which follows the Thanksgiving weekend, and still found that 86% of products were the same price or cheaper at other times of the year.
Argos told the Guardian that only one product in its analysis was a Black Friday deal, while the others were part of other promotional offers.
Amazon had the second-highest percentage (69%) of products that were cheaper than their Black Friday price at other times of the year.
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