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Gamers enraged at Ubisoft for injecting ads into the middle of video games
(www.techspot.com)
This is a most excellent place for technology news and articles.
10 years later...
I don't mind ads that interrupt gameplay, but i hate when they require you to smile at your webcam and say "i love corporation!" and give two thumbs up. Other than that, the gameplay is monotinous enough to help me forget who i am and that the world is burning.