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Gamers enraged at Ubisoft for injecting ads into the middle of video games
(www.techspot.com)
This is a most excellent place for technology news and articles.
Sure, that's how we see it but for them that somehow has value. Why would anyone want to rush and pay extra to play the game they don't even know is worth that money and there are no reviews is beyond me.
Hype is an effective marketing tool, If not for that many current triple-A games would sell less, and indies would sell more.