Not sure if you’re in the US but that seems likely with this sort of question so this is probably untrue for most other countries besides maybe the UK

Until somewhat recently, late 80s I’d reckon, while there obviously were places you could get ‘good’ coffee for enthusiasts, for the vast majority of people coffee was just something you drank to get through the day and stay awake. The folks that grew up and lived in that world have always mocked the ‘fancy’ stuff even when it started growing in popularity. How they define what coffee tastes like is likely harsh and bitter.

Same thing happened to beer, used to be you were a Budweiser, Miller, or Coors person, maybe there’s something similar in your region like Lonestar or Ranier but it’s nothing like today. And there are plenty of older folks that hate everything that isn’t a light American lager. It’s just happens.

Sorry that doesn’t really help you, just adding my thoughts