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When small businesses show up on your Google map when you are navigating somewhere else...?
(i.imgur.com)
How do they do it and how much does someone pay to get their name/business to show up on Google maps when a random googler is navigating to an entirely unrelated destination?
it depends on your average CPA. If a converting customer has an avg LTV of $2000, it's reasonable to have a CPA of $1000, then working back from that at a CPC of $6 you'd need 166 unique sessions for a conversion, or a 0.6% conv rate - seems achievable.