The Famous Toastery Bowl is a prime example of how sponsoring a bowl is ineffective marketing. I don't even know what a Toastery even is, much less a famous one. And I know, 99% of marketing is just implanting a brand in your head so when you're staring at a shelf full of different brands you'll go with the one you recognize. But again, I don't even know where to look on a shelf for famous toastery, though I assume bread isle? (I already have a preferred bread brand btw)