I try so hard to be a rational consumer and not an emotion-driven zealot for any company or product. I just look at Epic and what they tell and show gamers/devs/publishers about who they are as a company. They don't hide it.

Epic doesn't seem to add any killer (and at times rudimentary) features while they focus their pitch down to more money for publishers now but we own your soul; By comparison Valve says here's a robust and trusted, feature-rich platform you can deploy upon and we're improving it constantly.

Valve engages in continual expansion of their Steam ecosystem (look at the Deck alone and how much value that added overnight); Valve does continual short-lived research projects like the Steam Link / Steam Controller, which don't survive as stand-alone products but pound one novel killer-feature after the next into the platform; Epic treats their product like an afterthought and their customers as wallets.

This is really what is at the crux of it. I am not sympathetic to Epic's way of doing business where the customer is last, the developers and their art are the pawns, and publishers are plied with sweet, predictable short-money in exchange for souls.

I've seen enough enshittification to know at this point that doing business with a bean-counting, value-wringing company hurts us all, and perhaps I'm out on a limb here but I feel like this sentiment is becoming highly solidified among many.