1242
Times have changed
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I'd say you should be filming for the content.
Someone on a pogo stick in the backyard? Vertically.
Your pet running around in the backyard? Probably horizontally.
Your friend planking in the backyard? ~~Definitely horizontally.~~ Not at all, get new friends.
But I've spent the last ten years perfecting my planking game.
I need witnesses to my perfection.
I can nail you to my deck if that is what you are into.
You can thrash all over me, skate-daddy.
As an artist this is how I've always thought about it. Shooting a group of five people vertical is suboptimal. There's too much wasted frame.
But if all you're going to use the video for is social media then you'll have to crop the video and get weird ratio with worse quality. so if it's for Instagram stories why not just take the video or photo vertical so you know it'll work.
I don't really use social media so it doesn't come up for me often. Nevertheless, just because a platform forces me to use an orientation doesn't mean that orientation is a good fit for the subject I'm shooting.