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[2015] Was Reddit always about free speech? Yes, and no
(www.theverge.com)
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The fact that they sold Reddit to Condé Nast is on its own a sign that they were already corporation-minded. Otherwise they'd simply say "nah, we thank you for the offer but we see Reddit as a public service, not as a business". That's likely what Swartz would've done.
Also the fact that kn0thing remained in Reddit a long time after it was bought, and that Greedy Pigboy is still there as its CEO.