The industry is never going to understand. This isn't even the first time their greed and stupidity created a market. Anyone old enough to remember movie rentals? The reason Blockbuster video existed was because the movie industry couldn't figure out what their product was worth. They wanted over 100 bucks (in 80s money) for a VHS movie, because to their mind each watch was the equivalent of a movie ticket. No one paid that ridiculous price of course besides businessmen who then rented those movies to you and me.